Wealth Weekly #10
Data: The New Asset Class
🔑The intro
Every click, scroll, and search you make has value — but it’s not you collecting the profits.
For years, the world’s biggest companies have built their empires on our personal data, quietly turning habits into billions.
But a new wealth frontier is emerging — one where you can finally own, trade, and earn from your own information.
The Breakdown
Data is the new oil.
It powers every algorithm, fuels every ad, and drives nearly every corporate decision.
But just like oil in its early days, data has been extracted, refined, and sold — often without the permission or payment of its original source: the people.
Now, technology is starting to turn that dynamic on its head.
Through blockchain, AI, and decentralised platforms, individuals are beginning to own and monetise their data directly.
This shift — known as the data economy — is creating a brand-new asset class.
Imagine being paid every time a company uses your anonymised browsing history to improve their product, or whenever your shopping data contributes to market research.
That’s not fiction — it’s already happening.
Real-World Examples
🔹
For Beginners — Simple Access
Swash App lets users earn small, regular payments for sharing anonymised browsing data.
RepubliK is creating creator-led communities where fans can earn for engagement data.
These platforms are entry-level and easy to use — ideal for anyone who wants to start without technical knowledge.
🔹
For Advanced Readers — Investment Angle
Ocean Protocol (OCEAN) and Fetch.ai (FET) are tokenising global data streams. Investors can stake, trade, and even lease data for AI use.
Early investors are already treating these like data “real estate” — owning digital plots that will grow in value as demand for clean, verified data increases.
Venture funds are now building “Data ETFs” — baskets of startups focused on decentralised data ownership.
Action Steps
Understand the Value of Your Data
Every login, purchase, or location ping adds to your digital footprint — and has measurable market value.Join a Data Earning Platform
Start with beginner-friendly tools like Swash or Data Union DAO. Even earning £2–£5 a month gives you a practical understanding of the system.Track the Data Economy
Keep an eye on companies integrating user-owned data into AI and fintech — Revolut, for example, is experimenting with predictive analytics powered by user consent-based data models.Consider Long-Term Positioning
Treat data exposure like early-stage investing. Small, consistent steps can compound over the next decade — just as early crypto investors benefited from being early adopters.
Word of the Week: Tokenisation
Turning something of value — a physical or digital asset like property, art, or data — into a secure digital token on a blockchain.
These tokens can then be traded or owned in fractional amounts, allowing anyone to invest in traditionally restricted assets.
🔮 Prediction
By 2030, individuals will maintain personal data portfolios that earn passive income — as normal as owning shares or crypto today.
You’ll grant access to your anonymised information to companies or AI models in exchange for steady micro-payments.
🚀 Bold Prediction
The first regulated “Data ETF” will launch within the next three years — combining companies from AI, blockchain, and digital privacy.
It will outperform traditional tech indexes like the Nasdaq in its first year, as investors rush to gain exposure to the new “information wealth” economy.
Closing Note
For over a decade, tech giants have turned your habits into profits.
The data revolution is your chance to reclaim that power — to become a participant, not just a product.
The future isn’t about owning more things — it’s about owning more information.


I feel pretty amazed. I used to think my personal data wasn’t worth much, but now I realize it’s actually a valuable asset. Just think—every like or scroll I make has been making money for someone else, and now there’s a chance for me to earn from it myself. Platforms like Swash seem pretty easy to use, and I’m actually tempted to give it a try. The idea of earning passive income from my data in the future sounds as exciting as getting in early on Bitcoin, and it’s definitely something worth keeping an eye on.
Love this profile , making me learn something new every week.